Start a Business
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How to Pick a Niche for Your Small Business
You will have heard people saying that to be successful; you need to pick a niche for your business. It is pretty standard business advice. However, some of the world’s biggest businesses don’t…
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Client Acquisition Cycle: 5 Steps of Client Acquisition
There are many different ways to acquire clients for your business. So many that sometimes client acquisition can seem more complicated than it really is. Let’s break it down to the basics to…
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Build an Audience First
What comes first, the audience or the products? Starting a business is exciting, so it is easy to get ahead of yourself and put a lot of energy into creating products that are…
